Fortunately, our Consumer Insights team also had enough time to qualify our initial user-experience ideas with members and non-members before they were built. We aimed to create a great experience with just the right amount of scope, and we could iterate and run A/B tests to improve the feature later on. We chose an aggressive timeline for the feature since we wanted to deliver the experience to our members as soon as possible. We adopted some guiding principles based on general Netflix philosophies about what kind of products we want to create: the Downloads interface should not be so prominent that it’s distracting, and the UX should be as simple as possible. on a train or plane)įrom a product perspective, we had many initial questions about how the feature should behave: What bitrate & resolution should we download content at? How much configuration should we offer to users? How will video bookmarks work when offline? How do we handle profiles? Watching Netflix without an Internet connection (e.g.Better, uninterrupted videos on unreliable Internet.This led to these three prioritized download use cases: Netflix is now a global company, so we wanted to provide a viewing experience that was truly available everywhere even when the Internet is not working well. By Greg Benson, Francois Goldfain, and Ashish Gupta
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